Topo Chico
Modern and visually appealing campaign
Sergio pérez
Challenge
Position Topo Chico x Acapella as a fashion-forward collaboration that honored the cultural roots of Monterrey while maintaining the premium and modern aesthetic of Acapella. The challenge was to merge two distinct worlds—heritage and streetwear—into a single narrative that felt authentic and aspirational.
Goal
Create a campaign that translated the essence of Monterrey’s lifestyle into fashion, developing the concept from branding and moodboards to full creative direction. The goal was to ensure consistency across marketing, eCommerce, and design teams, while building a seamless bridge between Topo Chico’s legacy and Acapella’s contemporary style.
Result
+3.5M impressions across Meta and TikTok Ads in the first month. 2.1x ROAS on paid campaigns linked to the collection. +45% increase in web traffic to Acapella’s eCommerce site during launch week. +30% engagement rate compared to previous seasonal campaigns. Collection sold out key pieces in under 2 weeks, generating momentum for brand equity. Strengthened long-term partnership opportunities with The Coca-Cola Company México through proven creative alignment.
Available