Sergio Pérez
Modern and visually appealing website that reflected the client's brand.
Sergio pérez
Challenge
Position Topo Chico x Acapella as a premium lifestyle collaboration that merged Monterrey’s cultural identity with Acapella’s contemporary fashion aesthetic—while aligning with the standards of The Coca-Cola Company México. The challenge was to manage brand consistency across eCommerce, paid media, and creative execution under tight timelines.
Goal
Build a 360° campaign: branding, moodboard, creative direction, marketing, eCommerce, and design. Ensure brand alignment between Acapella, Topo Chico, and Coca-Cola stakeholders. Drive visibility and engagement through a multi-channel strategy: paid media, social, and online store integration.
Result
+3.5M impressions across Meta and TikTok Ads in the first month. 2.1x ROAS on paid campaigns linked to the collection. +45% increase in web traffic to Acapella’s eCommerce site during launch week. +30% engagement rate compared to previous seasonal campaigns. Collection sold out key pieces in under 2 weeks, generating momentum for brand equity. Strengthened long-term partnership opportunities with The Coca-Cola Company México through proven creative alignment.
Available