Nucolato
Modern and visually appealing website that reflected the client's brand.
Sergio pérez
Challenge
Redesign and rebrand Nucolato’s digital presence by creating a full UI/UX experience that reflected its identity as a premium hazelnut spread brand. The challenge was to migrate from a generic online store into a fully customized Shopify site, balancing aesthetic design with functional eCommerce performance.
Goal
Lead the end-to-end creative process: from brand redefinition and moodboards to wireframes, prototypes, and high-fidelity designs in Figma. Implement the site in Shopify, including template configuration, site customization, and functional setup. Ensure a seamless user journey across devices while aligning the creative vision with marketing, design, and eCommerce strategies. Deliver a site that could scale internationally while remaining consistent with the new Nucolato brand.
Result
Successful rebranding launch with a refreshed and cohesive visual identity. +60% increase in conversion rate after UX optimizations. +35% growth in average session duration, reflecting stronger user engagement. 2.8x ROAS on paid campaigns connected to the new landing pages. +40% boost in international sales (notably in the U.S.) after launch, supported by optimized store flows and localized campaigns. Positioned Nucolato as a competitive player in the gourmet food eCommerce space.
Available